Is works

Connecting people, sharing inspiration with companies and initiating and managing projects in the world of fashion and retail.

My company is built on the art of networking. My company is also my high-quality network – which I inspire, organise and motivate to be an active community. IS WORKS as a mover & shaker in the business of fashion and retail and a connector of talent and ISpiration. I guide companies in finding and telling their story through creative connection. By bringing in my own expertise and the competences of my network. Through my blog I scout inspiration for a creative economy and I show how to spark and embed collective engagement by telling other people’s stories.

IS WORKS AS

a stepping stone to the creative industry
• The ISpiration Table: ‘What fashion and creativity can do for your company’. A table concept organized and lead by IS.
A guide for:
- Connecting your brand or company with other companies, professionals and talent.
- Initiating & organizing co-creation.
- Spark and embed collective engagement on projects or within teams
- Start-up’s in the business of fashion and retail

a strategic mover & shaker
• Helping companies with concepts and projects to come from creativity to create and from product to productivity
• Brand Strategy
• Multi-platform, cross channel and e-storytelling

a recruiter and talent hunter
• Exclusively on senior, strategical and management level
• In the area of fashion | retail | lifestyle |e-commerce

a moderating host and keynote speaker
• For your round tables, seminars & workshops

IS WORKS ON

A selection of missions, projects, honours and roles of IS

• Ambassador and columnist TLC (The new television station for women) ( July 2011-now)

Beginning of july 2011 Discovery Networks, parent of Discovery Channel, has launched TLC; high quality entertainment with a non-fiction focus. Seven female ambassadors (IS is one of them!) have been selected to advise, promote and support TLC. Through a personal page on the online TLC platform these women post columns about their life and work. Have a look at my page!

• Rituals – Round table inspirator and host. (feb – march 2011)

Rituals has 150 stores globally and was founded in 2000 and was the first brand in the world to pioneer a combination of luxury Home and Body cosmetics to be also found at their webshop, within leading department stores worldwide, onboard airlines and in hotels. IS WORKS was contracted by Rituals to lead a series of ISpiration Tables to spark and embed in-store & in-company storytelling around their newly introduced ‘organic cotton’ Home & Yoga wear.

• Industrieele Groote Club – Inspirator and moderator of The Fashion Marketing Table: ”From Fashion to Marketing” ( april 2011 )

De Industrieele Groote Club (IGC) is an active business club and society. The Club boasts an illustrious history and is established in the monumental ‘Industria’ building on Dam Square, long the vibrant heart of Amsterdam and the business and cultural centre of the Dutch capital.

• Crave amsterdam – recruiter and ambassador

Crave Amsterdam is the most unique and stylish guidebook for Amsterdam living. It is a celebration of female entrepreneurs that showcases some of the most creative, interesting, and gutsy proprietors throughout Amsterdam. This modern marketplace of soirees, gatherings and (online) networking serves as your ambassador to everything there is to crave about Amsterdam. Read more.

• Whisper Fashion – organizer & moderator

An annual online trends seminar in co-creation with Mr.Harder. Read more.

• Ernst & Young Netherlands – freelance fashion project advisor

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Legal and notarial services. Ernst & Young supports fashion as a whole and especially talent through being a sponsor and knowledge partner in events as Arnhem Modebiënnale and Amsterdam International Fashion Week. Their ‘Un-tie’ program starting AIFW juli 2010 is an idea of ISWORKS.

• MVRO – contracted researcher, blogger and storyteller on fashion and design subjects (started september 2010)

MVRO is a national and international operating bureau for retail construction management. This company builds stores for brands as Albert Heijn, Suit Supply, Marlies Dekkers and Schiphol Airport. MVRO is also sponsor of the Retail jaarprijs.
Read my articles here

• Raad van Anders Microsoft – Subject: Diversity – member & advisor (feb – june 2010)

De Raad van Anders works like a mirror for Microsoft Netherlands. At least twice a year this board is organized and being asked to crawl under the companies skin and develop insights through meetings, interviews and assignments. Insights that help Microsoft to have new eyes on how they work as a person and as a company! Read more.

• TMO | European Fashion Business School – Organizing and presenting a series of workshops on ‘Future Scenario’s in Retail’ & ‘Consumer Marketing’ ( march – april 2011 )

TMO is a specialised bachelor degree for management positions in the world of fashion and retail.

• Fashion United – Key-Note speaker and moderator of the conges “Work in Fashion & Franchise in Fashion” ( october 2010 )

FashionUnited is the world’s leading business to business cross media fashion platform enabling fashion professionals and companies to make their activities more fun and efficient.

* Raad van Vlinders – Member & advisor

In Utrecht, district Zuilen, the Huis van de Vlinders (House of the Butterflies) is in development: A sustainable fashion company in which young women who are not well connected to the labour market are given te opportunity to built workexperience in all layers of the company. Aim is to open the doors of het Huis at the beginning of the year 2011. Read more.

• Les Canaux de la Mode – sponsoring advisor

Les canaux de la mode – A succesful collaboration between dutch fashion designers and french couture craftsmen. Read more.

• Project Nieuwe Oude Dag – chairman of presentation Feest der Resultaten ( june 2010 )

The study Nieuwe Oude Dag gives insights and grip to all explorers in the world on care, well-being, living and retirement. The final presentation on these insights and the Round Table meeting with all captains of industry on pensions was presided by IS. Read more.

• Womenswear label JUST B. - Online Visibility project: Company blog & Social Media set up. ( june – october 2010 )

From her authentic base, JUST B. is investing in a total concept. Having the wish to design and tell their story online, the company called in the expertise of IS WORKS (concept, copy and editorial) and SMEL (design and creation) to work together on the development of an Online Style Diary that would fit both the style and identity of the JUST B. signature. See the JUST B. Style Diary Online.

• Beachlife – Online Visibility Project & Social Media Set-Up ( november 2010 – januari 2011 )